Rush Canadian Golden Ale in stores beginning August 30th in Ontario.
It started during the R40 tour when, after a gig, someone handed frontman Geddy Lee a bottle of Robinson’s “Iron Maiden Trooper” beer. Geddy took one look at it and jokingly asked where the Rush beer was. That quip stayed in the mind of the band and, recognizing the growing craft beer movement, particularly in their hometown of Toronto, they decided to look into it seriously. Beer has always been an important part of the touring experience for Rush; that first post-show beer helping to draw a line between the focus of performing and the wind-down that follows. After hundreds of shows in countries around the world, the band really began to see how different beers could be. “When I get off stage, I really, really enjoy an ice-cold beer, it’s like a little reward,” commented Geddy Lee on a recent visit to Henderson Brewery.
The band chose Henderson as they are one of the fastest growing micro-breweries in Canada and have won many gold medals for their beer. As is true with all of Rush ethos, quality is key. It didn’t hurt that the hometown brewery also had a love for the band, as evidenced by Henderson’s 2016 limited-edition release “Put Your Scarf On, Geddy.”
In the summer of 2020, Rush and Henderson began taste-testing many prototype brews and, early in 2021, the band and the brewery both felt they had come up with a brew they could stand behind: subtly complex, refreshing, satisfying and uniquely Canadian (as the beer gets its taste from Canadian ingredients, including Rye). “Rush Canadian Golden Ale is golden in colour with a dense ivory head. It has an earthy aroma with hints of orange peel, pine and spicy rye. While the emphasis is on refreshment, there are elements of pine, rye spice and a citrus hop flavour that add to the subtle complexity of the beer,” remarked Alex Lifeson, the Rush-proclaimed Beer Scientist. Rush Canadian Golden Ale launches across Canada August 30th, with distribution primarily in Ontario to start.
About Henderson Brewing Co. Henderson Brewing Company is a locally-owned, award-winning neighbourhood brewery in Toronto. Henderson is all about celebrating the stories and culture of our city through the beers we brew. The brewery, which celebrated its 5th anniversary in January 2021, is located on Sterling Road along the West Toronto Rail Path. More information is available at www.hendersonbrewing.com
For more information on Rush Canadian Golden Ale and Distribution, please contact:
Henderson Brewing Co. (416) 654-8877 Steve Himel, GM firstname.lastname@example.org