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Trade Marketing Manager (Full Time)

This is an amazing opportunity! If you want to become part of a great, fast growing company working alongside one of the best teams in the beer business – this could be the right job for you. Henderson Brewing Co. is located in the heart of Toronto. We combine great beer-making with great stories about Toronto and our community. We also believe in making innovative & approachable beers that reflect the stories and culture of our great city. Our beers are available in the LCBO, Grocery, The Beer Store & some of the best bars & restaurants across Ontario.

You will be reporting to our GM and working along with the VP of Sales & to continue to deliver on the great momentum we have created.

Note: This role requires you to work from the brewery a minimum of 4 days / week.

Salary: $67,000 – $75,000

A self-starter, a team player and most importantly a leader with an entrepreneurial mind-set. Someone who wants to be part of something special and is not afraid to get their hands dirty. You’ll be working at the brewery – this could be in our offices or the taproom. You are detailed oriented with excellent management, communication and origination skills. You are a problem-solver and multi-tasker who recognizes that working with a small business requires adapting to changes from one day to the next. You thrive in a fast-paced and high-volume environment. You like beer – you don’t have to love it, but you like it. And, yes, you will working on the Rush x Henderson brand!


> Working with our Head of Marketing and Brand to find unique ways for Henderson beers to stand out and be disruptive
> Find the best ways to bring our portfolio to life On Premise and at retail
> Work with our Art Director on packaging and packaging requirements

Project Management:
> Prepare clear project kickoff briefs for all trade marketing projects
> Prepare presentation decks to support strategic planning and retailer presentations as needed
> Ensure that programs are executed in-time and on budget
> Develop joint activation plans with our key accounts, and major customers 
> Work with the Sales team to create brand-activation guidelines and principles
> Deliver and execute activations, ensuring cooperation from all key stakeholders 
> Understand activation performance in the marketplace through a robust review process against an ROI framework to allow optimal investment vs execution return
> Working with our various suppliers & partners you will help create best-in-class tools: tap handles, glassware, coasters, t-shirts, etc
> Working with Management (both Henderson & Rush) you will be responsible for helping create all unique Rush beer-related merchandise
> Sales sheets – all sales sheets for retail & on-premise
> Ensure all Sales brand content is up to date and accurate
> Ensure ongoing and effective communication between Marketing and Sales. teams
> Working with our team you will help us decide which events to participate in (beer festivals, local markets, etc) as well as what larger partnerships to approach
> You will help create the look & feel for our events
> Create event sponsorship packages and lead the solicitation and securing of partnerships
> Serve as a point of contact for multiple departments to ensure projects remain aligned and on schedule
> Communicate results and priorities weekly/monthly
> Manage the Sales and Marketing calendar
> Assist Sales team in coordinating Event Ambassadors as needed
> Represent the brewery at events as needed

> Trade marketing and budgeting experience is required
> Excellent organization, problem solving, and system management skills
> Creative, diligent, and self-starting
> Able to be adaptable in a changing environment
> Excellent oral, written, and interpersonal communication skills
> Ability to work well in a team environment and collaborate with others
> Able to maintain professionalism in all circumstances; responsible with alcohol
> CPG, shopper, and/or e-commerce experience
> Alcohol Beverage experience a plus
> Previous POS/merch project management experience also a big plus
Education & Experience:
> Must have at least 3 years of specific trade marketing experience
> Bachelor’s degree in marketing, business, communications or similarly related discipline
> Working for one of Toronto’s fastest growing breweries
> 3 weeks’ vacation
> Employee options share schemes
> Health and dental plan

Please send resumes to Only qualified applicants will be contacted.

Henderson Brewing Company is an equal opportunity employer and encourages applications from all qualified candidates. We are dedicated to building a diverse workforce.